Choose the right Content Authoring Tools to Scale your E-Learning Business

Learning Management System (LMS) Market size to grow from USD 15.8 billion in 2021 to USD 37.9 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 19.1% - (GLOBE NEWSWIRE)

Crikey! 

Is your business catching that wave?

If you run an eLearning or educational technology business, there is a ton of money to be made.

And with those numbers, every business in the education sector ought to be feeling the swell of success.

Learning Management Systems are the beating heart of educational organizations.

They are the first port of call and help companies to:

  • Create
  • Manage
  • Deliver
  • Optimize

ALL learning content.

Sadly, businesses continue to select LMSs without content-authoring tools.

They are unable to create unique learning materials.

This makes educational companies either vulnerable to competitors or leaves them with no choice but to pay obscene royalty fees for the intellectual property of others. 

Many educational firms are not making the splash they had hoped for and many businesses are barely breaking even.

As an instructional designer, I develop engaging learning materials daily.

And you need to ensure that your educational institution can handle the rising demand for content development if you want to grow your business to great heights.

And I can assure you, the size of the fish you'll catch depends on how effective your content-authoring tools are.

Is your business ready to ride a huge wave? Keep reading and I’ll tell you which content authoring tools your business needs so that it’s not treading water anytime soon.

Popular Content Authoring Tools on the Market

Have you ever used, or heard of Adobe Captivate? It’s one of the most popular content-authoring tools on the market. Instructional designers and eLearning developers use it to create seamless interactive online courses.


“With professional instruction, an individual can become an expert in Adobe Captivate in about one week. Without professional instruction, learning Microsoft Access can take around a month or longer.” Nobeldesktop.com

Looks daunting, right? These courses aren’t seamlessly created. Only after spending countless hours learning how to utilize Adobe can instructional designers (like myself) start producing content. 

You could use to design responsive eLearning courses that fit any device. It’s better than nothing, but it comes at an incredible cost. Costs that will make scaling difficult.

If you’re looking for something a little simpler to deploy, another popular content-authoring tool is ispring suite. According to their website, even newbie instructional designers can create eLearning courses.

ispring suite is significantly less complex than Adobe, actually it is exactly like designing PowerPoint presentations in high school. Since iSpring suite is a component of Microsoft Powerpoint, you’ll need a Microsoft learning system AND you'll need to purchase a separate license for Microsoft Powerpoint to create content.

My guess is your learning center likes a quick turnaround on its educational courses and products. Even if you are among the 2% of people on Earth with a high IQ and could master Adobe Captivate effectively, training a whole curriculum development team could take the whole fiscal year.

Additionally, ispring suite uses multiple software tools that can be time-consuming and difficult to manage.

In my opinion, Adobe Captivate and ispring suite are unscalable options. And on top of that, they are not even learning management systems.

Since you need an LMS to ride that big lucrative wave, keep reading.

H5P Content Authoring

Content authoring with H5P is popular among instructional designers. I make high-quality K–12 curricula using this software.

H5P Content Authoring is:

  • User-friendly -making it simple to train new members of the design team.
  • Fully integrated on newer LMSs - so you won't need to switch back and forth between platforms.
  • Widely used - with an increase of professional H5P communities sharing innovative ideas. 
  • Open source software - meaning it's free to operate. That'll surely boost your ROI.  

All-In-One Solution

As mentioned before, Adobe Captivate and ispring suite, are content authoring tools, but not LMSs. You can buy Adobe Prime, or ispring Learning, which are LMSs, but that’s MORE software, MORE training, MORE expense, and a bigger headache.

You need an all-in-one solution, an LMS with integrated content creation tools.

An all-in-one LMS, allows content creators to design content on the same platform that learners will interact and engage with.

If you don't use an all-in-one LMS your team will spend days formatting media, converting zip files, and fiddling with SCORM features

You don’t need over-complicated processes across numerous programs, if you want to scale quickly,

You’re better off using a software that includes both H5P Content Authoring Tools and a Learning Management System.

If you wish to create interactive courses quickly and efficiently keeping the learner experience in mind, then I highly recommend LearningOS.

It’s an enterprise-level learning management system developed by OOOLAB.

It is an affordable, all-in-one system with low-code that effortlessly integrates content-authoring tools allowing you to create, manage, deliver, and optimize your content efficiently and effectively, helping your company scale quickly.  

To schedule a demo or speak with a solutions consultant, click here.​

If you’re wondering whether LearningOS can even be white-labeled. The answer is yes. LearningOS can be customized to suit the needs of your educational empire.

Visit this blog to learn more about white-labeling your software.